What were you doing while McDonald’s generated thousands of dollars on 11/11/11? Looking through your mail, holding a meeting, or making a wish = missed opportunity. McDonald’s declared 11/11/11 “FriesDay” and gave away fries for 50 cents in selected areas, actively promoting the deal through social media. Notice above how much engagement was generated by … more
Just when you thought you had your social media strategy figured out, Facebook introduces another update! The new timeline design is now available to everyone. And it impacts you not only as a Facebook account holder, but also as a Facebook business page manager trying to recruit your brand ambassadors. Long-term implications of the new design are not yet clear and we’ll have to wait … more
So you’ve determined what keywords your business needs to appear for in the search results. As you strategically place them throughout your website, be careful not to overdo! Stuffing your content with too many keywords can work against your search engine rankings. The optimal keyword density is 2-5%, which means you should only use 2 to 5 keyword phrases per page containing 100 words. It is easy to … more