Search Engine Marketing

4 Easy Ways to Stay in Google’s Good Graces

Posted by on February 22, 2012 at 10:45 am

Google is constantly improving its ranking and search algorithms making it difficult for marketers to keep up and readjust. However, Google is not that unpredictable. If you look at all the updates implemented so far, you can notice a few tendencies, and following them should keep you in Google’s good graces. Google favors relevancy Have [...]

Use Wordle to See How Google Interprets Your Content

Posted by on December 13, 2011 at 6:00 am

So you’ve determined what keywords your business needs to appear for in the search results. As you strategically place them throughout your website, be careful not to overdo! Stuffing your content with too many keywords can work against your search engine rankings. The optimal keyword density is 2-5%, which means you should only use 2 to 5 keyword [...]