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Conversion Rate Optimization

Convert more of your website visitors into leads/sales

Benefits of Conversion Rate Optimization Include:

  • Stop guessing and learn what on-page elements help conversion
  • Increase consumer trust through displaying “credibility builders”
  • Improve calls-to-action to convert more website visitors to leads/sales

What is conversion rate optimization?

Conversion rate optimization is the process by which we can help you increase the percentage of website visitors who become your next lead or sale.

How we can help

  1. We begin by analyzing your current visitor’s actions and documenting any issues that could affect conversions.
  2. On each page, we look to ensure that the organization of information and messaging are clear.
  3. We reduce any visual distractions on the page to focus the visitor’s eyes on what will convert them into a lead or sale
  4. We add “credibility builders” to your pages to instill trust with your visitors
  5. We test different colors, call-to-actions, messaging and other important elements to determine what is the most effective in converting your visitors to leads/sales.

Conversion Rate Optimization Tips

Improving conversions is the end goal of any business website. Here are a few tips about which web design elements may affect conversion.

When thinking about implementing new ideas for your website, keep in mind that everything you feature should have a meaning and a purpose. The section of a webpage visible to the visitor without scrolling down is called “above the fold.” Because most visitors don’t like to scroll, this area is your most valuable online real estate, and you have to be very strategic about what you feature there.

Here are a few tips that can help with your website’s conversion:

  • High-quality images appealing to your visitors’ subconscious. Certain images and colors can direct people to certain behaviors and evoke certain moods.
  • A reasonable number of choices. People get lost when there are too many options to consider. Don’t overload the page with too many calls-to-action, but instead pick a few that are most meaningful or most popular among your customers.
  • A clear value proposition. Potential customers won’t spend more than a few seconds on your website if they don’t understand what you do, how you can help them, and why you’re better than your competition. Grab their attention instantly with a well-worded value proposition.
  • Aim for minimalism and simplicity. The instinctive response to someone who is confused is “No”. Make it easy for visitors to navigate your website and find the information they are looking for. Explain how you can help the visitor in simple terms that they can understand.