Researching the right keywords for your business

Keyword research is one of the most important steps in making your search engine optimization campaign effective. We consider the location of your audience, whether its Baltimore, Maryland, Virginia, Delaware, Washington DC or throughout the nation. The keywords that you believe are right may not be the best ones for your SEO campaign. We conduct keyword research before we begin working on your website. First, we listen to what keywords you believe are appropriate to focus on for your industry or area of business. Then, we analyze your competitors’ websites to discover what keywords they are using. We research the amount of estimated traffic each keyword would send to your website and how well they would convert to leads/sales. Here at PDR Web Solutions, we work with you to choose the right keywords and phrases to maximize the effectiveness of your SEO campaign.