Do you ever search past the first page of search engine results? Many of your customers don’t do it either. Search Engine Optimization is a great way to get your website ranked higher, but if you want first-page results fast, paid advertising is the way to go.
What is Paid Advertising?
Commonly known as Google Adwords, paid advertising is a form of search engine marketing that drives targeted leads to your website. Paid advertising involves a bidding system where the highest bidders on certain keywords can place their ads in sponsored positions (above the fold) within search engine results. Potential customers see your ad when they type a word or phrase related to your business into a search engine like Google or Yahoo. You only spend when someone already looking for your services clicks on your ad (the industry term is pay-per-click or PPC).
Benefit by Getting Targeted Leads
Paid advertising is an effective way to reach your customers who are ready to buy. They click on your ad and go to your website where they are invited to take an action, such as purchasing your product, submitting an inquiry or calling your number.
Get Reports and Campaign Monitoring
We work one-on-one with you to identify your specific marketing needs and goals. We set up your campaign using keywords relevant to the services or products your business provides. Using the latest technology, we optimize your campaign daily, shifting more of your advertising dollars to the keywords and sites that give you the most phone calls and inquiries. We provide detailed reporting that allows you to monitor your campaign’s progress.