Search Engines Value Links
Search engines interpret links as votes. The more votes your website has, the more popular (think higher ranked) it is. Two main types of links are internal and incoming links.
Internal linking represents connections between the different pages of your website. It is important to ensure search engines find relevant content on your website. We create links throughout your website to link to related products, services or articles. Clean navigation, menu structure, and links improve users’ experience and enhance your site’s online visibility.
Incoming links, also called backlinks, are links that direct to your site from other web pages. Search engines especially value quality backlinks and the more you can get – the better your website will rank. As a part of your SEO campaign, we develop a backlink strategy that generates results.