We have recently executed a very successful Facebook ad campaign for one of our clients, Naturale Pearl, growing their Facebook fan base by more than 2,500% in one month. Would you like to know how we did it? Read on and let us know if you have any questions.
Our objective was to drive more people to the client’s Facebook page and ultimately get them to “like” the page, engage with it, visit the website and purchase products.
Naturale Pearl provides natural hair and body care products, so their market was largely comprised of women who enjoy their natural beauty and avoid cosmetics packed with artificial ingredients.
We launched a series of strategically-targeted “Like” ads and tested the ad copy and images to determine what was the most effective one. After a week of monitoring the click-through statistics, we eliminated the ads with poor performance.
The ad that performed the best generated more than 1,300 clicks boosting the fan page from 67 to 1871 fans. The total campaign cost approximately under $200 with the average spending of $5 to $7 a day.
As you can see on this screenshot of Facebook Insights, the on-page engagement of the fans and virility of the posts kept increasing as the campaign progressed.
Naturale Pearl’s website has also experienced an increase in visits with Facebook.com being a primary source of the referral traffic during the campaign. Notice the low bounce rate of 25.9%, which means we did our homework and targeted the right segment of Facebook users. Many of the website visitors converted into customers and Naturale Pearl saw an increase of 400% in sales.
Do you see yourself running a similar ad campaign for your business? We hope you do, because a strategically crafted campaign can yield great results. Do your research, develop a plan, and define your market. If you have any questions or would like us to do all the hard work for you, don’t hesitate to contact us.
